Gender and Candidate Communication (Gender Politics, Global Issues Series): VideoStyle, WebStyle, NewStyle
A poll as recently as 2000 revealed that a third of the population thinks "there are general characteristics about women that make them less qualified to serve as president." As the public and the media rely on long-held stereotypes, female candidates must focus even harder on the way they want to define their own image through traditional mass media, such as television, and new forms, such as the internet. Gender and Candidate Communication digs deep into the campaigns of the last decade...
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A poll as recently as 2000 revealed that a third of the population thinks 'there are general characteristics about women that make them less qualified to serve as president'. As the public and the media rely on long-held stereotypes, female candidates must focus even harder on the way they want to define their own image through traditional mass media, such as television, and new forms, such as the internet. Gender and Candidate Communication digs deep into the campaigns of the last decade sifting through thousands of ads, websites, and newspaper articles to find out how successful candidates have been in breaking down these gender stereotypes. Among their findings are that female candidates dress more formally, smile more, act 'tougher' when they can, and prefer scare tactics to aggressive attack ads.Gender and Candidate Communication also presents the most comprehensive, systematic method yet for identifying and understanding self-presentation strategies on the web. Th
1Women, communication, and politics : an introduction32Videostyle, Webstyle, and newsstyle : a framework for gendered analysis93Videostyle : communication messages through campaign advertising294The interaction of electoral status, political party, and videostyle475Videostyles in the 2002 Kansas governor's race : a case study816Voter reactions to candidate videostyle937Webstyle : communication messages through candidates' Web sites1138Webstyles in a North Carolina U.S. Senate race and a Montana gubernatorial race : a case study1439Voter reactions to candidate Webstyle16510Newsstyle : media coverage of candidate presentation17311Newsstyles in the 2000 New York U.S. Senate campaign : a case study18912Gendered reactions to media coverage20313Gendered political campaign communication : implications for the future213
