Fundamentals of Media Effects
Fundamentals of Media Effects is a readable scholarly text geared to undergraduate students in the media effects course.\ The book is divided into three sections. Section 1, Overview and History, provides historical evidence for media effects and for societal concern about media effects. Section 2, Theory and Concepts, includes the concepts and theories that serve as the basis for different types of media effects research. The final section, Section 3, Key Areas of Research, delves into the...
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Fundamentals of Media Effects is a readable scholarly text geared to undergraduate students in the media effects course.The book is divided into three sections. Section 1, Overview and History, provides historical evidence for media effects and for societal concern about media effects. Section 2, Theory and Concepts, includes the concepts and theories that serve as the basis for different types of media effects research. The final section, Section 3, Key Areas of Research, delves into the specific areas of inquiry.
PrefaceSect. 1Overview and History1Understanding Media Effects32Media Effects: A Historical Perspective213History of the Scientific Study of Media Effects35Sect. 2Theory and Concepts4Social Cognitive Theory675Priming Effects876Cultivation1007Diffusion of Innovations1138Uses and Gratifications1279Agenda Setting14010Persuasion153Sect. 3Key Areas of Research11Effects of Media Violence17112Media Effects from Sexual Content19413Reactions to Disturbing or Frightening Media Content21414News Effects23315Communication Campaign Effects24716Media Effects on Health26717Advertising Effects28818Mass-Mediated Political Communication Effects30619The Effects of Minority Portrayals32220Media Entertainment Effects34721New Communication Technologies364Index385
