Shows how the media influences the ways we perceive and deal with child sexual abuse.
1Introduction12The debate about media influence113Transformation of private and public discourse : the media 'discovers' sexual abuse324Media templates : controversial allegations and analogies545Story branding and the role of empathy796Story placing : representing localities, landscapes and communities in the news1037Social currency, stranger-danger and images of abusers1258Audiences as activists : the 'paedophile in the community' protests1449The zero tolerance campaign : responses to a feminist initiative15910Conclusion180Epilogue : implications for journalists and for child protection195