Examines how we use language to swear, to insult, and also to be politically correct.
List of figures viiiAcknowledgements ixTaboos and their origins 1Sweet talking and offensive language 29Bad language? Jargon, slang, swearing and insult 55The language of political correctness 90Linguistic purism and verbal hygiene 112Taboo, naming and addressing 125Sex and bodily effluvia 144Food and smell 175Disease, death and killing 203Taboo, censoring and the human brain 237Notes 254References 277Index 293