Football in the New Media Age
Football in the New Media Age analyzes the impact of media change on the football industry, drawing on extensive interviews with key people in the media and football industry. It examines the finances of the game; the rising importance of rights and rights management in the industry; and attempts by clubs to develop their own media capacity. At the core of the book is an examination of the battle for control of the game as media, business and fans all seek to redefine the sport in the...
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Based on extensive interviews with key players in the media and soccer industry, Football in the New Media Age analyzes the impact of media change on the soccer industry.
Introduction : the game11Football and television : game on?72The digital revolution : a whole new ball game?273The European dimension : power and influence in new media football markets514Commercialising celebrity : player power and image rights715Battle for control : football clubs and new media strategy956A league of their own? : the old firm and SPL TV1187The new World Wide Web of football : interactivity and the fan138Conclusion : the only game? : the media and football industry in the 21st century159
