Fender: The Golden Age 1946-1970
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The Stratocaster. The Telecaster. During the quarter-century following World War II, Fender guitars didn't just make music. They made musical history. Those spectacular years are remembered and celebrated in this definitive new book, which tells the story of the Fender company and the wondrous instruments it created.Featuring 250 photographs of Fender guitars-including some extremely rare guitars in private collections-as well as the largest collection of Fender advertising ever assembled, this gorgeously designed volume is a comprehensive account of Fender's golden age. It will be irresistible to anyone interested in guitars, rock 'n' roll, or mid-century American collectibles and ephemera. Like the guitars it documents, the book simply brings down the house. The New York Times - Jonathan Kellerman …well written, meticulously researched and organized, and enhanced by oodles of color shots of rare instruments and amplifiers…[it] skillfully lays out the history of the Fender company from its inception as a key-man operation to its purchase by a mammoth corporation…Fender freaks and guitarists in general will love this book, but its value transcends a fascination with six-string wonders. Anyone interested in the future of American manufacturing would do well to heed the lessons Fender had to learn the hard way.
