Essentials Of Mass Communication Theory
This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an...
Search in google:
This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication. Booknews An introductory text for an undergraduate course on mass communication--particularly mass communication theory--organized around the key conceptual areas of text, audience, media, production, and society. An appendix provides questions for discussion and research, while a glossary and bibliography provide a comprehensive resource on mass communication theory. Paper edition (unseen), $15.95. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Acknowledgments1Making Sense of Mass Communication12The Artwork (or Text)273Media534The Audience875America/Society1176The Artist145Appendix: Combinations: Questions for Discussion and Research165Glossary170Suggested Further Reading182References192Name Index197Subject Index200About the Author207
\ BooknewsAn introductory text for an undergraduate course on mass communication--particularly mass communication theory--organized around the key conceptual areas of text, audience, media, production, and society. An appendix provides questions for discussion and research, while a glossary and bibliography provide a comprehensive resource on mass communication theory. Paper edition (unseen), $15.95. Annotation c. Book News, Inc., Portland, OR (booknews.com)\ \
