Essential McLuhan

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Author: Marshall McLuhan

ISBN-10: 0465019951

ISBN-13: 9780465019953

Category: Media - General & Miscellaneous

Marshall McLuhan’s insights are fresher and more applicable today than when he first announced them to a startled world. A whole new generation is turning to his work to understand a global village made real by the information superhighway and the overwhelming challenge of electronic transformation.“Before anyone could perceive the electric form of the information revolution, McLuhan was publishing brilliant explanations of the perceptual changes being experienced by the users of mass media....

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Marshall McLuhan’s insights are fresher and more applicable today than when he first announced them to a startled world. A whole new generation is turning to his work to understand a global village ma