Enviropop: Studies in Environmental Rhetoric and Popular Culture
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Relates and studies two salient aspects of American life from a rhetorical and critical perspective: popular culture and environmental issues.
1Introduction: A Rationale for Studying Environmental Rhetoric and Popular Culture12When Hallmark Calls Upon Nature: Images of Nature in Greeting Cards133Monopoly the National Parks Edition: Reading Neo-Liberal Simulacra314Cultivating the Agrarian Myth in Hollywood Films455Prime-Time Subversion: The Environmental Rhetoric of The Simpsons636Purification through Simplification: Nature, the Good Life, and Consumer Culture817An Analysis of the "Tree-Hugger" Label958From Loch Ness Monsters to Global Warming: Framing Environmental Risk in a Supermarket Tabloid1119A Faint Green Sell: Advertising and the Natural World14110Environment as Consumer Icon in Advertising Fantasy16111Living Above it All: The Liminal Fantasy of Sport Utility Vehicle Advertisements175Index197About the Editors and Contributors201
