English and Communication for Colleges
Better communicators get better jobs! ENGLISH AND COMMUNICATION FOR COLLEGES combines the best English and Communication principles to show you how to succeed in college and the workplace. Plus, you'll learn the material easily through team activities and case studies. And with plenty of study guides and internet resources, test time won't be a problem either.
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Better communicators get better jobs! ENGLISH AND COMMUNICATION FOR COLLEGES combines the best English and Communication principles to show you how to succeed in college and the workplace. Plus, you'll learn the material easily through team activities and case studies. And with plenty of study guides and internet resources, test time won't be a problem either.
Preface viiCommunicating in Your Life 1The Communication Process and Its Forms 2Barriers to Communication and Ways to Overcome Them 11Diversity and Ethics 23Diversity at Work 24Differences 27Strategies for Effective Communication 33Ethics in Business Communication 40The Foundation of English Grammar 53Parts of Speech 54Nouns 65Pronouns 76Noun-Pronoun Agreement 87Verbs 96Subject-Verb Agreement 106Expanding on Grammar Foundations 119Adjectives 120Adverbs 130Prepositions 138Conjunctions and Interjections 147Developing the Mechanics of Writing 161Periods, Question Marks, and Exclamation Points 162Commas 169Semicolons, Colons, Dashes, and Hyphens 179Quotation Marks, Parentheses, Underscores, and Apostrophes 189Continuing the Mechanics of Writing 203Abbreviations 204Capitalizations 213Number Expression 222Writing with Style 235Planning and Organizing Messages 236Choosing Words 241Creating Vigorous Sentences 246Building Strong Paragraphs 250Editing and Proofreading Messages 254Writing E-mail, Memos, and Letters 261Internal Documents 262E-mail and Instant Messages 269Memos 278Letters 283Writing to Your Clients and Customers 297Writing Messages with Neutral or Positive News 298Writing Messages with Negative News 312Writing to Persuade 322Writing Reports 341Planning Reports 342Writing Informal Reports 349Writing Formal Reports 359Graphics and Visual Aids 379Using Graphics and Visual Aids 380Developing Graphics 385Using Visual Aids in Oral Presentations 397Technical Communication 409Write to Instruct 410Write to Describe 420Technology in the Workplace 431Computer Hardware and Software 432Other Technologies 445Technology and Effective Communication 458Ergonomics 463Communicating with Customers 473Customer Service 474Communication on the Web 486Building Strong Customer Relationships 497Nonverbal Communication 498Importance of Listening in Business 507Face-to-Face and Telephone Communication 515Presentations, Meetings, and Teams 525Oral Presentations 526Meeting Communications 535Effective Meetings 542Teams 552Getting a Job 561Analyzing Yourself and the Market 562Writing Your Resume 568Composing the Letter of Application and Completing the Application Form 577Interviewing Well and Writing the Follow-up Letter 583Proofreaders' Marks 595Appendix A-1Glossary G-1Index I-1
