Empowering the American Consumer: Corporate Responsiveness and Market Profitability
Far removed from the markets they're meant to serve, insensitive to market needs, inflexible in how they do business, America's oliuopolistic corporations are terrorizing consumers. The result is that the American market system does not work as it should, and indeed, performs far below its potential. Samli argues that the system should not be treated as though it were sacrosanct. Indeed, it must be made to do more than it is doing to encourage competition and create consumer value—things it...
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A marketer's call for a more responsive approach to customers, as the only real way for corporations to grow their bottom lines. Booknews Argues that the American market system should not be treated as sacrosanct, and that it must be made to encourage competition and create consumer value. Contends that by creating consumer value and by stopping their rush to merge and thereby decrease competition, corporations can achieve their profit goals more easily. Of interest to policy makers in public and private sectors, and to academics. Samli teaches marketing and international business at the University of North Florida. Annotation c. Book News, Inc., Portland, OR (booknews.com)
PrefaceixAcknowledgmentsxiiiIntroduction1Chapter 1Accumulation of Economic Power11Chapter 2The Plight of the American Consumer29Chapter 3Equal Opportunity Consumer45Chapter 4What Complexity Begets Is More Complexity59Chapter 5The Magnificent American Economy71Chapter 6Federalism Versus States' Rights87Chapter 7Regulation for Competition, Not of Competition97Chapter 8The Workings of a Mixed Economy109Chapter 9Macro and Micro Economic Growth Strategies123Chapter 10Developing Human Resources Through Learning137Chapter 11The Environment Infrastructure and Consumer Empowerment153Chapter 12Creating Greater Consumer Value165Chapter 13Conclusions and Future Research181Selected Bibliography191Index195
\ BooknewsArgues that the American market system should not be treated as sacrosanct, and that it must be made to encourage competition and create consumer value. Contends that by creating consumer value and by stopping their rush to merge and thereby decrease competition, corporations can achieve their profit goals more easily. Of interest to policy makers in public and private sectors, and to academics. Samli teaches marketing and international business at the University of North Florida. Annotation c. Book News, Inc., Portland, OR (booknews.com)\ \
