Effective Media Relations: How to Get Results
The power of the media is unquestionable. It can have dramatic effects on public opinion and decision making. Knowing how to use the media effectively is an essential skill for the public relations practitioner.\ \ In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage.\ \ In Part 1, Alison Theaker looks at the media context and...
Search in google:
If you send your press release to all 2,000 newspapers in the UK, how many of them are likely to give you your due? What is the national German TV channel? Should you take umbrage at radio announcers who change CDs as they interview you? Novices in the field of media relations are likely to answer these questions both confidently and incorrectly. The authors take newcomers through the darkest waters first, and describe who owns the press and broadcasting media in Europe, what laws apply, and even when and when not to lunch. They include a checklist for press relations, a very helpful section on arming yourself for various types of interviews (never let down your guard), and information on evaluating the effectiveness of your media and content choices. This edition expands on using email and the web. Distributed in the US by Stylus. Annotation ©2005 Book News, Inc., Portland, OR
1Where and when : a brief media history52Who : ownership of the media93Media law154Ethics and privacy195Broadcasting in the UK256New media technology317What is it all for? : media evaluation398What : newspapers and periodicals479Why : press relations - a means to an end5510News, features and more6511How : writing for the press7312How : talking to the press7913Checklist for effective press relations8714Why : the importance of broadcast coverage9315How : preparation and briefing9716How : winning the interview10917Fine-tuning : handling different interviews12718How : radio interviews133
