Effective Crisis Communication: Moving From Crisis to Opportunity
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Effective Crisis Communication: Moving from Crisis to Opportunity provides the reader practical advice on how to effectively manage and overcome a crisis. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities for overcoming a crisis.
PART I: THE LESSONSChapter 1. Defining Crisis CommunicationChapter 2. Lessons on Managing Crisis UncertaintyChapter 3. Lessons on Effective Crisis CommunicationChapter 4. Lessons on Effective Crisis LeadershipPART II: APPLYING THE LESSONSChapter 5. Examples of Success and Failure In Industrial AccidentsChapter 6. Examples of Success and Failure During Outbreaks of Food-Borne IllnessChapter 7. Examples of Success and Failure in Response to TerrorismChapter 8. Examples of Success and Failure During Natural DisastersPART III: THE OPPORTUNITIESChapter 9. Learning Through FailureChapter 10. Risk CommunicationChapter 11. Responding to the Ethical Demands of CrisisChapter 12. Crisis as Inspiring Renewal to a New NormalIndexAbout the Authors
