Business doesn't get any easier and, to do well in it, you need a good grounding in the language and concepts that lie at its heart. Furthermore, the wider your grounding, the better placed you will be to succeed because you will have a better understanding of how the various bits of business—accounting, marketing, product development, operations, human resources, to name but some—fit together and interrelate.\ This new business dictionary helps provide that grounding. With entries that range...
A core reference for anyone who wants to do well in business, this book outlines simple definitions and provides an analysis of concepts and business activities.