Customising Stakeholder Management Strategies: Concepts for Long-term Business Success
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Third in the series on Stakeholder Management, this volume presents a wide array of case studies to demonstrate how Stakeholder Management strategies are customised specifically to companies’ requirements to fulfil their long term business goals. Actively managing internal (employees) and external (customers, shareholder) stakeholders is crucial for companies’ success nowadays. In addition, this volume discusses the benefits of using other management concepts such as Six Sigma (a method that analyses and limits process variation) in conjunction with the TRI*M methodology. The reader will benefit from insights into planning and implementing successful Stakeholder Management strategies—be it for employees, customers or for focussed communication strategies.
1TRI*M : generating insight, traction and credibility at comet12Quality management and customer retention113How to use TRI*M in a Six Sigma project274Public sector TRI*M - helping to deliver best value435Customer satisfaction with Commerzbank's retail banking616The Czech beer market : a brief introduction - understanding consumers and customer needs817Measuring and monitoring stakeholder relationships : using TRI*M as an innovative tool for corporate communication898Customer satisfaction and retention improves with Six Sigma1019Focus on loyalty11710The customer as process manager : utilization of the TRI*M methodology to continually increase customer satisfaction125
