Counterfeiting Exposed: Protecting Your Brand and Customers
Praise for Counterfeiting EXPOSED\ "This book is the bible on anticounterfeiting. It is everything a company or individual needs to enlighten and protect themselves from this ever-increasing crime."\ Frank W. Abagnale author of Catch Me If You Can and The Art of the Steal\ "This book tells you absolutely everything you need to know about the trade in fakes and what to do about it and then adds a bit more. It is immensely detailed, thoroughly researched, and well set out. Above all, it...
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A clear and compelling guide to the complex world of counterfeiting This book provides readers with an overview of the complex subject of counterfeiting in the twenty-first century-not the traditional notion of counterfeiting fake currency, but the counterfeiting of luxury goods, pharmaceuticals, engine parts, etc. Filled with compelling stories such as how Glad trash bags have been faked as part of a scheme to launder drug money, this book offers real-world examples of how counterfeiting can occur and how readers can protect their products and brands from it. Leaving no stone unturned, this valuable resource also provides legal remedies, authentication guidance, and digital measures companies can use to fight the effects of counterfeiting on their bottom line. David M. Hopkins (Denver, CO) is Director of International Business Programs in the Daniels College of Business at the University of Denver. Lewis T. Kontnik (Greenwood Village, CO) is principal and founder of Reconnaissance International, the publisher of Authentication News, an international newsletter that covers counterfeiting prevention issues. Mark Turnage (Denver, CO) is the CEO of Applied Optical Technologies PLC, one of the largest providers of anti-counterfeiting technology to governments and companies worldwide.
ForewordAcknowledgmentsPrefacePt. 1An Introduction to Product Counterfeiting and the Threat to Brand Value1Ch. 1If You Can Make It, They Can Fake It3Ch. 2Creating and Protecting Brands15Pt. 2Product Counterfeiting as a Problem in Specific Industries41Ch. 3Branded and Luxury Goods43Ch. 4Pharmaceuticals69Ch. 5Replacement Parts and Consumables95Ch. 6Copyright and Digital Products113Pt. 3The Economic and Social Consequences of Counterfeiting143Ch. 7The Economic Consequences of Counterfeiting145Ch. 8The Social Consequences of Counterfeiting175Pt. 4Protecting Your Brand and Customers185Ch. 9Organizing to Address the Problem187Ch. 10Utilizing Private Investigators199Ch. 11Legal Remedies223Ch. 12Anticounterfeiting Technology Solutions249Ch. 13What Governments and Multilateral Institutions Can (and Can't) Do263Pt. 5Conclusion293Notes295Index311
