Consumer Economics, Vol. 2
This book provides an up-to-date look at the consumer movement and the intricacies of consumer behavior. It addresses who buys what, how, when, and why. It also looks at the forces that impact consumer choice in an ever-changing and often turbulent world—all using a balanced casebook approach. This edition emphasizes the consumer power model, includes more on personal finance and reflects the latest consumption shifts and impact consumers have on product development, advertising, packaging...
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This book provides an up-to-date look at the consumer movement and the intricacies of consumer behavior. It addresses who buys what, how, when, and why. It also looks at the forces that impact consumer choice in an ever-changing and often turbulent world—all using a balanced casebook approach. This edition emphasizes the consumer power model, includes more on personal finance and reflects the latest consumption shifts and impact consumers have on product development, advertising, packaging and promotion.Anyone interested in consumer behavior.
Table of Contents:PART I: CONSUMER PERSPECTIVES1. Consumers in a Changing World2. The Consumer Movement3. Consumer Theories and Developing a ModelPART II: CONSUMER PROTECTION4. Consumer Responsibilities, Redress, and Law5. Government Protection, Nongovernmental Proconsumer Groups, and MediaPART III: CONSUMERS IN THE MARKETPLACE6. Buying Process, Brands, and Product Development7. Decision Making and the Influence of Advertising8. Food and Beverage Issues9. Health and Wellness Issues10. Ownership, Safety and Repairs11. The Internet and Identity Theft12. Being a Better Consumer of Housing and VehiclesPART IV: CONSUMERS IN THE FINANCIAL MARKETPLACE13. Saving, Banking, Debt, and Credit Issues14. Insurance and Investment IssuesPART V: EMERGING CONSUMER ISSUES AND THE GLOBAL PERSPECTIVE15. Ethics and Globalization
