Consumer Behavior in Fashion
In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her...
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In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality.Fashion and Interior Designers
Table of Contents I. INTRODUCTION1. Introduction to Fashion Concepts, Theories and Consumer Behavior2. Cultural Influences on Consumer Behavior3. Creation and Diffusion of Fashion and Consumer CultureII. CONSUMER CHARACTERISTICS AND FASHION IMPLICATIONS4. Individual Consumer Dynamics: Motivations and Values5. Individual Consumer Dynamics: The Self6. Demographic Subcultures: Age, Race, and Ethnicity7. Demographic Subcultures: Income and Social Class8. Psychographics: Personality, Attitudes, and Lifestyle9. Consumer Perceptions.III. FASHION COMMUNICATION AND DECISION MAKING10. Fashion Communication11. Individual and Household Decision Making12. Group Influence and Fashion Opinion Leadership13. Buying and DisposingIV. ETHICS AND CONSUMER PROTECTION14. Ethics, Social Responsibility, and Environmental Issues15. The Role of Government and Business in Consumer Protection
