Communication Perspectives on HIV/AIDS for the 21st Century
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Reflecting the current state of research into the communication aspects of HIV/AIDS, this volume explores AIDS-related communication scholarship, moving forward from the 1992 publication AIDS: A Communication Perspective.Editors Timothy Edgar, Seth M. Noar, and Vicki S. Freimuth have developed this up-to-date collection to focus on today’s key communication issues in the HIV/AIDS epidemic. Chapters herein examine the interplay of the messages individuals receive about AIDS at the public level as well as the messages exchanged between individuals at the interpersonal level. Acknowledging how the face of HIV/AIDS has changed since 1992, the volume promotes the perspective that an understanding of effective communication through both mediated and interpersonal channels is essential to winning the continued battle against AIDS.Issues addressed here include:Social stigma associated with the disease, social support and those living with HIV/AIDS, and the current state of HIV testingParent–child discussions surrounding HIV/AIDS and safer sexual behavior, and cultural sensitivity relating to developing HIV prevention and sex education programsThe effectiveness of health campaigns to impact attitudes, norms, and behavior, as well as the current state of entertainment education and its ability to contribute to HIV preventionNews media coverage of HIV/AIDS and the impact of the agenda-setting function on public opinion and policy makingHealth literacy and its importance to the health and well-being of those undergoing HIV treatment.The role of technological innovations, most notably the Internet, used for both prevention interventions as well as risky behaviorThe volume also includes exemplars that showcase the diversity of approaches to health communication used to combat the HIV/AIDS epidemic. These cases include interpersonal and mass communication mediums; traditional along with new media and technology; research by academics and practitioners; individual as well as community-based approaches; work based in the United States and internationally; and campaigns directed at at-risk, HIV- positive, as well as general populations. With new topics, new contributors, and a broadened scope, this book goes beyond a revision of the 1992 volume to reflect the current state of communication research on HIV/AIDS across key contexts. It is designed for academics, researchers, practitioners, and students in health communication, health psychology, and other areas of AIDS research. As a unique examination of communication research, it makes an indelible contribution to the growing knowledge base of communication approaches to combating HIV/AIDS.
Preface xiEditors xixContributors xxiiiReview ChaptersThe Role of Partner Communication in Safer Sexual Behavior: A Theoretical and Empirical Review Seth M. Noar Timothy Edgar 3Communication Skills Training in HIV Prevention Interventions Timothy Edgar Seth M. Noar Bryan Murphy 29The Social and Personal Dynamics of HIV Stigma Lance S. Rintamaki Frances M. Weaver 67Social Support and Living with HIV: Findings from Qualitative Studies Daena J. Goldsmith Dale E. Brashers Kami A. Kosenko Daniel J. O'Keefe 101Infusing HIV Test Counseling Practice with Harm Reduction Theory: An Integrated Model for Voluntary Counseling and Testing Marifran Mattson Iccha Basnyat 137Talking About HIV and AIDS: A Focus on Parent-Child Discussions Colleen K. Dilorio Frances McCarty Erika Pluhar 169Culture and the Development of HIV Prevention and Treatment Programs Ken Resnicow Colleen K. Dilorio Rachel Davis 193Mass Media Campaigns as a Tool for HIV Prevention Philip Palmgreen Seth M. Noar Rick S. Zimmerman 221Entertainment Education and HIV Prevention May G. Kennedy Vicki Beck Vicki S. Freimuth 253The Agenda-Setting Process and HIV/AIDS James W. Dearing Do Kyun Kim 277The Rhetoric of Science versus Politics in U.S. HIV Testing and Prevention Policy J. Blake Scott 297Health Literacy and AIDS Treatment and Prevention Seth C. Kalichman 329Internet and Other Computer Technology-Based Interventions for STD/HIV Prevention Sheana Bull 351Intervention Exemplar ChaptersReducing Risky Sex Through the Use of Interactive Video Technology Paul Robert Appleby Carlos Godoy Lynn Carol Miller Stephen J. Read 379The Internet: Accessible and Affordable HIV Prevention for Rural MSM Sara Clayton Candice M. Daniel Anne Bowen 385Using Communication Strategies in an HIV Prevention Curriculum to Enhance African-American Adolescents' Adoption of HIV-Preventive Behaviors Ralph J. DiClemente Nikia D. Braxton Jessica McDermott Sales Gina M. Wingood 389Social and Sexual Networks at STOP AIDS Project: A New Strategy for Diffusing Messages Jennifer Hecht 395Leveraging Entertainment Media to Communicate About AIDS: The Kaiser Family Foundation Media Partnership Model Tina Hoff Julia Davis Matt James 401"For People Like Us": Mobilizing Communities for HIV/AIDS Prevention, Treatment, Care, and Support John Howson Kim Witte 407A Network-Oriented HIV Prevention Intervention: The SHIELD Study Carl A. Latkin Amy R. Knowlton 413Faith and the ABCs of HIV: The Approach of "I Choose Life-Africa" Ann Neville Miller 419A TTM-Tailored Condom Use Intervention for At-Risk Women and Men Colleen A. Redding Patricia J. Morokoff Joseph S. Rossi Kathryn S. Meier 423Patnership for Health Program Development: A Brief Safer-Sex Intervention for HIV Outpatient Clinics Jean L. Richardson Joel Milam Lilia Espinoza 429Using Technology to Prevent Teen Pregnancy, STDs, and HIV Anthony J. Roberto Kellie E. Carlyle 435Author Index 441Subject Index 465
