Communicating for Change: Strategies of Social and Political Advocates
This book explores the various ways social activists use media and communication strategies, including mass media, face-to-face/interpersonal communication, the telephone, group communication, events, papers or literature, and computer-mediated or online communication. Focusing on examples of advocacy against the death penalty, for universal health insurance, and for increased environmental awareness, the author looks at which communication methods are most successful in each case and draws...
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This book explores the various ways social activists use media and communication strategies, including mass media, face-to-face/interpersonal communication, the telephone, group communication, events, papers or literature, and computer-mediated or online communication.
AcknowledgmentsForeword1Introduction: The Importance of Activist Media Use12Face-to-Face Interaction173Talking on the Telephone374Meeting in Small Groups575Communicating at Events816Using Paper1097Disseminating Messages through Mass Media1358Connecting through Computers1759Conclusion205App. A: Advocate Participants231App. B: Research Method233References241Index247About the Author251
\ Political Studies ReviewThe book is aimed to give practical tools to social activists, fund raisers, lobbyists, and other persons who want to have access to the inside of the mass media, in order to disseminate their messages. Communicating for Change is a well-constructed book, following the same methodological structure in each of its eight chapters. Professional advocates and political advisers will find here some inspiring strategies for campaigns (or maybe ways to protect themselves from these aggressive methods). Scholars in media studies, political science, and students in associations will also find many case studies.\ \
