Commercializing Women: Images of Asian Women in the Media
"Commercializing Women is a collection of original essays intended to stimulate discussion about the depictions of women in Asian media. The authors explain how the underlying philosophical and cultural contexts that shape the life experiences of women in Asia are reflected in the media portrayals, especially in advertising. They discuss the influence of Confucianism in China, Korea, Taiwan, and Singapore; the traditional Hindu beliefs that have shaped life for women in India; and finally the...
Search in google:
"Commercializing Women is a collection of original essays intended to stimulate discussion about the depictions of women in Asian media. The authors explain how the underlying philosophical and cultural contexts that shape the life experiences of women in Asia are reflected in the media portrayals, especially in advertising. They discuss the influence of Confucianism in China, Korea, Taiwan, and Singapore; the traditional Hindu beliefs that have shaped life for women in India; and finally the role of Islam in constructing social norms for women in Islamic countries like Pakistan. Together these traditional influences along with the new and emerging global cultural values inherent in the media, weave a set of conditions that create the context for images of women in Asian media. Through a sampling of countries in Asia, the authors are able to explore and compare the underlying issues that affect the commercial representation of women in the region." By drawing on a range of methodologies this book provides scholars with an understanding of the representation of women in advertising from the point of view of message producers who view Asian women as a growing market for clothing and beauty products, as well as from the point of view of many Asian women who see these commercial messages as tools for either subjugation or empowerment.
1 Commercializing Images of Asian Women: An Overview Katharine X. Frith Frith, Katharine X. Kavita Karan Karan, Kavita 12 Holding Up Half of the "Ground?": Women Portrayed in Subway Advertisements in China Hong Cheng Hong, Cheng Guofang Wan Wan, Guofang 113 Being a "Good" Woman in Korea: The Construction of Female Beauty and Success Kwangmi K. Kim Kim, Kwangmi K. Heewon Cha Cha, Heewon 334 Women as Target: Internationalization of the Women's Magazine Industry in Taiwan Ping Shaw Ping, Shaw 555 Commercializing Beauty: A Comparison of Global and Local Magazine Advertising in Singapore Katherine T. Frith Frith, Katherine T. 776 Visual Portrayal of Women in the Media: Modern Indian "Stereotypes" Kavita Karan Karan, Kavita 957 Beauty and the Beast: Economic Liberalization, Advertising, and the Construction of Beauty in Indian Advertising Katya Balasubramanian Balasubramanian, Katya K. Viswanath Viswanath, K. 1198 Representation of Pakistani Women in the Media: Does Presence Mean Power? Siddiqua Ovais Ovais, Siddiqua 143Author Index 165Subject Index 171
