Clarifying Mcluhan, Vol. 37
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At the time of Marshall McLuhan's death in 1980, his was a major voice in our understanding on media and society. And yet, few analyses of his impact have been written. In clarifying McLuhan, Neill provides a critical, yet sympathetic assessment of McLuhan's work and impact. While the author dismisses McLuhan's basic theory that the medium is the message, he points to McLuhan's importance, and argues for a re-examination of McLuhan as an artist and a poet.
PrefaceBibliographical Note1Falsifying the Basic Theory12The McLuhan Approach to Evidence153A Sampling of Other Errors314The Language of Artifacts395McLuhan's Theory of Communication (and Other Similar Communication Theories that are not Technologically Determined)556McLuhan's Method: The Dichotomies (and Other Dichotomies that are not Technologically Determined)677The Artist as Antenna798Marshall McLuhan as Artist97Appendix I McLuhan Remembered: A Personal Memoir107Appendix II McLuhan's Media Charts Related to the Process of Communication113References131Name Index143Subject Index147
