Business of Media: Corporate Media and the Public Interest
The Second Edition of The Business of Media: Corporate Media and the Public Interest provides students with the critical, yet careful, analysis of the rapidly changing media industry that they need in order to get behind the headlines and understand our increasingly media-saturated society. Authors David Croteau and William Hoynes examine the possible influence media changes are having on society-paying particular attention to the tension between the media industry’s insatiable quest for...
Search in google:
Sociologists Croteau and Hoynes offer a critical analysis of the rapidly changing media industry. They examine the influence that media have on US society, with particular attention paid to the tension between the industry's quest for profits and a democratic society's need for media in the public interest. The revised second edition reflects developments such as recent media mergers and policy shifts; discusses public debate about media ownership and media conglomerates; and explores the continuing integration of the Internet and the impact that changing technologies are having on the media business. Annotation ©2005 Book News, Inc., Portland, OR
Introduction : the new media industry and an old dilemma1Pt. IProfits and the public interest : theoretical and historical context131Media, markets, and the public sphere152The rise and (de)regulation of the media industry41Pt. IIIndustry structure and corporate strategy : explaining the rise of media conglomerates733The new media giants : changing industry structure754Strategies of the new media giants117Pt. IIINeglecting the public interest : media conglomerates and the public sphere1535How business strategy shapes media content1556How the media business influences society1917Choosing the future : citizens, policy, and the public interest223
\ Jane Downing"The framework used for thinking abou the mass media industry is excellent. And. . . the presentation of the material reflects the complexity of the mass media industry in a way that should be quite accessible to students, both conceptually and in terms of specific examples."\ \ \ \ \ The Bookwatch"... a candid revealing and detailed study of the rapidly evolving media industry, especially in an increasingly media-saturated society. A thoroughly scholarly work which defly presents its in-depth study in largely jargon-free and accessible terms ideal for the non-specialist general reader. The Business of Media offers insights and a close scrutiny into what really goes on behind newspaper and broadcast journalism headlines."\ \
