Au Revoir to All That: Food, Wine, and the End of France

Hardcover
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Author: Michael Steinberger

ISBN-10: 1596913533

ISBN-13: 9781596913530

Category: European Cooking

A rich, lively book about the upheaval in French gastronomy, set against the backdrop of France’s diminishing fortunes as a nation.\ France is in a rut, and so is French cuisine. Twenty-five years ago it was hard to have a bad meal in France; now, in some cities and towns, it is a challenge to find a good one. For the first time in the annals of modern cooking, the most influential chefs and the most talked-about restaurants in the world are not French. Within France, large segments of the...

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A rich, lively book about the upheaval in French gastronomy, set against the backdrop of France’s diminishing fortunes as a nation. France is in a rut, and so is French cuisine. Twenty-five years ago it was hard to have a bad meal in France; now, in some cities and towns, it is a challenge to find a good one. For the first time in the annals of modern cooking, the most influential chefs and the most talked-about restaurants in the world are not French. Within France, large segments of the wine industry are in crisis, cherished artisanal cheeses are threatened with extinction, and bistros and brasseries are disappearing at an alarming rate. But business is brisk at some establishments: Astonishingly, France has become the second-most-profitable market in the world for McDonald’s. How did this happen? To find out, Michael Steinberger takes an enviable trip through the traditional pleasures of France. He talks to top chefs—Alain Ducasse, Paul Gagnaire, Paul Bocuse—winemakers, farmers, bakers, and other artisans. He visits the Élysée Palace, interviews the head of McDonald’s Europe, marches down a Paris boulevard with José Bové, and breaks bread with the editorial director of the powerful and secretive Michelin Guide. He spends hours with some of France’s brightest young chefs and winemakers, who are battling to reinvigorate the country’s rich culinary heritage. The result is a sharp and funny book that will give Francophiles everywhere an entirely new perspective—political, economic, personal, and cultural—on the crisis in the country and food they love. The Barnes & Noble Review Have the French lost their mojo at the stove? Has the toque of big cooking ideas and breakthrough flavors been passed to, say -- zut alors! -- Spain? If so, why? Was it a smug, king-of-the-hill complacency, with the handmaiden of blinkered chauvinism in attendance, that doused the French kitchen's sizzle? That helped, writes financial journalist and wine columnist Steinberger, though he figures the root of decline is more likely to be found in the shambling French economy. Grand cuisine, with its emphasis on indulgence, has always needed big bucks to sustain its brilliance. Nor was nouvelle cuisine any different, Steinberger suggests: if defiant in its portions, its impossibly expensive, voluptuous artistry was more a palace revolt than a revolutionary turn. As the governments of Reagan and Thatcher toiled mightily to make the rich richer, thus circumstantially helping to bankroll the culinary revolutions in the U.S. and U.K., the French governments of Mitterrand and Chirac were elephantine bureaucratic nightmares, with taxes and regulations seemingly designed to thwart the entrepreneurial spirit. Not just the crème-de-la-crème establishments were hurt: where once 200,000 cafés, bistros, and brasseries brightened the French landscape, tightened purse strings reduced that number to 40,000, and McDonald's colonized the province of cheap eats. Steinberger, who writes with the leisurely pace of those good old French lunches and a with salubrious measure of humor, convincingly argues that the Michelin Guide made matters worse with its greater concern for the bells and whistles of décor than what was on the plate, coaxing restaurateurs into financially ruinous incidentals, while hyper-sanitized edicts from the European Union slipped a garrote around the necks of artisinal food makers. Imagine a world without stinky French cheese or, heaven forefend, all those French women who don't get fat; with fast food on the uptick, 40 percent of the French population is now overweight. --Peter Lewis

\ From the Publisher\ “[Au Revoir to All That] is an eye-opening, well-researched and amusingly written, reliable guide to the contemporary cooking scene in France, and it's to be hoped that French chefs somewhere will pay attention to Steinberger's neat formulation of the question – ‘Which way forward for French cuisine?’” —San Francisco Chronicle "A culinary expedition through France hunting for the root of the slow decline of the country’s acclaimed food and wine traditions... Steinberger’s meticulous research and personal hunger for objective truths bring surprising discoveries to light... connected to the larger issue of who or what defines modern France and, by extension, its food. An offering of fresh and engaging insights for foodies and Francophiles alike."—Kirkus Reviews "For anyone who cares about food, wine, or France... Au Revoir To All That is required reading. Steinberger has done remarkably thorough research to detail just what has gone wrong in French gastronomy. Drawing on astonishing tidbits like the identity of France's largest private sector employer (McDonald's), Steinberger convincingly explains why so many of its greatest chefs have grown complacent, its greatest gastronomic guide so off-track, and its winemakers just plain broke. In spite of all the bad news, the book is a ripping fun read and is even a little optimistic, as Steinberger points out a few key men and women bucking the trends." —FoodandWine.com “In the true voice of a passionate Francophile... Steinberger's love for the country is tangible through his descriptions of the food he eats and remembers eating, and somehow it makes sense that he fell in love with his future wife over a French meal. It's not an adolescent love that Steinberger has for the country, but more like adoration mixed with a dose of reality.” —Minneapolis Star-Tribune “Informative… [Steinberger’s] fascinating profiles of influential French chefs and restaurateurs include Paul Bocuse, Alain Ducasse, and the late Alain Chapel and Jean-Claude Vrinat of Taillevent in Paris…[an] excellent narrative.” —Pittsburgh Tribune Review "France once embodied the crowning glory of culinary art, but the most serious gastronomes today turn increasingly elsewhere for inspiration. Because French food’s hegemony was simply assumed as little as two decades ago, Steinberger marvels at this precipitous decline in Gallic reputation. His investigation finds manifold causes for this state of affairs." —Booklist\ “One of the greatest books I’ve read.” —Marco Pierre White\ "In Au Revoir To All That, Mike Steinberger pulls off the magic trick of throwing a funeral you want to go to: The elegy is unflinching but heartfelt and celebratory; the guests are the most interesting people; the food (and wine) couldn't get any better; and—get this—the deceased shows signs of rising again." — Benjamin Wallace, author of New York Times bestseller The Billionaire's Vinegar\ "Au Revoir to All That is a fascinating and knowledgeable valedictory to the greatest food and wine culture the world has ever known. Michael Steinberger is a great gourmand and a great storyteller, and he will make you care about the fate of camembert and other endangered traditions." — Jay McInerney, author of A Hedonist in the Cellar and Bacchus & Me "Most books on food and wine are misty-eyed memoirs of great meals and happy times. Michael Steinberger's book is different; he is trying to understand the decline and fall of France as the center of the world's great cuisine. In the course of his explorations, Steinberger takes us to the kitchens of great chefs, describes extraordinary food, and evokes fond memories. The result turns out to be intelligent, interesting and complicated. You will have to read the book to get it— and you will read it with much pleasure."— Fareed Zakaria, author of The Post-American World "If you've ever wondered why eating in France is so often disapponting, Michael Steinberger can explain. His delicious account draws not just on his amazing gastronomic expertise, but on a sophisticated understanding of French politics and history as well. Three stars: this one really is worth a special trip." — Jacob Weisberg, author of The Bush Tragedy and editor of Slate "When I started going to France in the early seventies, it was difficult to find a lousy meal over there. Now the exact opposite is true. How could a country with such an esthetically magnificent culture go wrong? Steinberger's penetrating report from a declining France resonates because he clearly loves the place and feels a sense of loss. Where did their taste go? I thank him mille fois for digging into the when, wheres, hows, and whys. Anyone with the slightest interest in France will appreciate this book, too.”— Kermit Lynch, author of Adventures on the Wine Route\ \ \ \ \ \ Library JournalSteinberger, a journalist and wine columnist for Slate, has been a Francophile since he was 13 and ate in his first two-star Michelin restaurant. For years he has been concerned about the decline of French gastronomy, and he's made numerous trips to France to eat at fine establishments and study the French food industry. In chapters that may be read as separate essays, he discusses reasons he sees for the change. Among them are the introduction of fast food, specifically McDonald's, which now is France's largest private-sector employer; the increased government regulation and taxation of foods and restaurants; and the flight of French chefs to the United States and Japan. After over 200 pages of dire predictions, Steinberger concludes that he wants to be back in "the France that I know and hope will endure." VERDICT Recommended for serious foodies who are still fans of French cooking, Francophiles, and students of French social and culinary history.—Christine Bulson, SUNY at Oneonta Lib.\ \ \ Kirkus ReviewsA culinary expedition through France hunting for the root of the slow decline of the country's acclaimed food and wine traditions. Slate wine columnist Steinberger introduces his subject by asking, "Did [the French] no longer care to be the world's gastronomic beacon?" In 2007, the author traveled to Paris for answers, kicking off his research by interviewing the eminent chef Guy Savoy, then briefly retracing the history of the country's cuisine, beginning in the 16th century. He elucidates how the years under Francois Mitterand and Jacques Chirac, rife with economic stagnation, hurt restaurants, while newly rich patrons in Britain and the United States "bankrolled gastronomic revolutions" abroad. Steinberger also conferred with other famous chefs-including Alain Ducasse-and local makers of wine and cheese, asking for their thoughts on the state of culinary affairs. He illustrates how the dawn of the "Michelin [Guide] era" affected the global restaurant world, and met with the company's current head, Frenchman Jean-Luc Naret, who confided that, contrary to some chefs' suspicions that factors like nice bathrooms boost scores, "What matters is what's on the plate." Though modern French cooking has been the subject of many books, Steinberger's meticulous research and personal hunger for objective truths bring surprising discoveries to light. A chapter about endangered cheeses, for instance, explains that increased standards of hygiene have meant fewer bacteria in milk, a change that has completely altered the production of Camembert. The author also wonders about the impact of France's growing ethnic population on traditional restaurants, a question connected to the larger issue of who orwhat defines modern France and, by extension, its food. An offering of fresh and engaging insights for foodies and Francophiles alike. Agent: Larry Weissman/Larry Weissman Literary\ \ \ \ \ The Barnes & Noble ReviewHave the French lost their mojo at the stove? Has the toque of big cooking ideas and breakthrough flavors been passed to, say -- zut alors! -- Spain? If so, why? Was it a smug, king-of-the-hill complacency, with the handmaiden of blinkered chauvinism in attendance, that doused the French kitchen's sizzle? That helped, writes financial journalist and wine columnist Steinberger, though he figures the root of decline is more likely to be found in the shambling French economy. Grand cuisine, with its emphasis on indulgence, has always needed big bucks to sustain its brilliance. Nor was nouvelle cuisine any different, Steinberger suggests: if defiant in its portions, its impossibly expensive, voluptuous artistry was more a palace revolt than a revolutionary turn. As the governments of Reagan and Thatcher toiled mightily to make the rich richer, thus circumstantially helping to bankroll the culinary revolutions in the U.S. and U.K., the French governments of Mitterrand and Chirac were elephantine bureaucratic nightmares, with taxes and regulations seemingly designed to thwart the entrepreneurial spirit. Not just the crème-de-la-crème establishments were hurt: where once 200,000 cafés, bistros, and brasseries brightened the French landscape, tightened purse strings reduced that number to 40,000, and McDonald's colonized the province of cheap eats. Steinberger, who writes with the leisurely pace of those good old French lunches and a with salubrious measure of humor, convincingly argues that the Michelin Guide made matters worse with its greater concern for the bells and whistles of décor than what was on the plate, coaxing restaurateurs into financially ruinous incidentals, while hyper-sanitized edicts from the European Union slipped a garrote around the necks of artisinal food makers. Imagine a world without stinky French cheese or, heaven forefend, all those French women who don't get fat; with fast food on the uptick, 40 percent of the French population is now overweight. --Peter Lewis\ \