Anthropology Of Media
The Anthropology of Media: A Reader\ \ Brings together key writings in the emergent field of the anthropology of media for the first time\ Integrates key themes in the anthropology of media by means of editorial commentary\ Explores the theoretical issues that have arisen from ethnographic studies of media\ \ offers a critical overview of how mass media represents and constructs both Western and non-Western cultures. Moving beyond earlier anthropological preoccupation with ethnographic film...
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The Anthropology of Media: A Reader offers a critical overview of how mass media represents and constructs both Western and non-Western cultures. Moving beyond earlier anthropological preoccupation with ethnographic film and drawing on the recent explosion of creative studies of culture and media, this volume heralds the emergence of a new field – the anthropology of media – and brings its key literature together for the first time.Brings together key writings in the emergent field of the anthropology of media for the first time. Offers critical overview of how mass media represents and constructs both Western and non-Western cultures. Integrates key themes in the anthropology of media by means of editorial commentary. Explores the theoretical issues that have arisen from ethnographic studies of media.
AcknowledgmentsTimeline of Media DevelopmentIntroduction1Pt. ISeeing/Hearing is Believing: Technology and Truth151The Medium is the Message182The Technology and the Society273On the Use of the Camera in Anthropology414The Ambiguity of the Photograph475Save, Save the Lore!56Pt. IIRepresenting Others736The Gaze of Western Humanism777The Color of Sex: Postwar Photographic Histories of Race and Gender928The Imperial Imaginary1179Complicities of Style148Pt. IIIRepresenting Selves15710Hollywood and the USA16111Yoruba Photography: How the Yoruba See Themselves17212Relationships18713Mediating Culture: Indigenous Media, Ethnographic Film, and the Production of Identity210Pt. IVActive Audiences23714Radio Texture: Between Self and Others24115The Tongan Tradition of Going to the Movies25816Rambo's Wife Saves the Day: Subjugating the Gaze and Subverting the Narrative in a Papua New Guinean Swamp27017"It's Destroying a Whole Generation": Television and Moral Discourse in Belize28618National Texts and Gendered Lives: An Ethnography of Television Viewers in a North Indian City299Pt. VPower, Colonialism, Nationalism32319Image-Based Culture: Advertising and Popular Culture32720The Global and the Local in International Communications33721Media and Cultural Politics in Nicaragua, 1920-195635722The Objects of Soap Opera: Egyptian Television and the Cultural Politics of Modernity376Resource Bibliography394Index406
\ From the Publisher"In its bold presentation of an emergent subfield – anthropology of media – this comprehensive collection is a timely resource for students and others interested in cross-cultural research on mass communication. Destined to become a standard text, it explores a wide range of theoretical ideas and spotlights fascinating case studies. Highly recommended!" Harald E. L. Prins, Society for Visual Anthropology (1999–2001)\ "Provides a unique collection of classic and vanguard, theoretical and substantive studies that demonstrates the centrality of anthropology to contemporary media studies. By a judicious selection of fascinating papers this volume is able to go beyond any single study to reveal the many different ways an anthropology sensitive to political and economic environments can investigate the production, consumption, and consequences of media by creators and users. As such it makes the ideal foundation for teaching a subject that has now clearly come into its own." Daniel Miller, University College London\ \ \
