AIDS Prevention Through Education
A decade after AIDS was first recognized, the simple idea that education is the most effective weapon to prevent infection remains valid. This is true because AIDS will not disappear, just as the majority of infectious diseases have not disappeared, even those for which effective methods of treatment and prevention already exist. Therefore, education is not a transitory strategy; if and when effective drugs and vaccines are developed, education will still play a major role in contending with...
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A decade after AIDS was first recognized, the simple idea that education is the most effective weapon to prevent infection remains valid. This is true because AIDS will not disappear, just as the majority of infectious diseases have not disappeared, even those for which effective methods of treatment and prevention already exist. Therefore, education is not a transitory strategy; if and when effective drugs and vaccines are developed, education will still play a major role in contending with the epidemic. Enough has been learned about AIDS prevention through education during the last decade to merit reflection on both the failures and successes of this short, tragic but also intense and vital period. The original education models based on fear have been replaced with more optimistic and even humorous campaigns. Health promotion has moved to center stage in the global fight against AIDS. This book is an effort to collect and organize a wealth of global experience from many experts and to consolidate new information. Included among the variety of strategies are discussions of the role of both the print and electronic media in the national fight, as well as presentations of international lessons gleaned from community and regional efforts in Brazil, Africa, Mexico and Europe. The book offers the reader a range of views and perspectives from experts in the varied disciplines that make up the very broad field of AIDS education. This timely, important volume offers AIDS researchers, clinicians, and educators, as well as public health and infectious disease professionals key, practical insights for global AIDS prevention.
IOverviewIntroduction17Health Promotion Against AIDS: A Typology21IIMethods for Behavioral ResearchPreface35The Role of Quantitative Behavioral Research in AIDS Prevention37The Role of Qualitative Research in AIDS Prevention57Social Marketing and Prevention of AIDS75IIILessons from National ExperiencesPreface105AIDS Education and Health Promotion in Brazil: Lessons from the Past and Prospects for the Future109Prevention Through Information and Education: Experience from Mexico127Targeted AIDS Intervention Programs in Africa145The Role of Behavioral Sciences and Health Education in HIV Prevention: Experience at the U.S. Centers for Disease Control175The European Response to AIDS199IVStrategies for Communication and the MediaPreface237The Media and AIDS: A Global Perspective241The Strategic Use of the Broadcast Media for AIDS Prevention: Current Limits and Future Directions255AIDS, Government and the Press273The New York City Campaign283Television's Response to the AIDS Crisis: One Company's Experience297VReflections on Education to Prevent AidsThe Impact of AIDS, and AIDS Education, in the Context of Health Problems of the Developing World323U.S. Response to the AIDS Epidemic: Education Prospects in a Multicultural Society343AIDS Education and Politics349Conclusion: Reflections on Education to Prevent AIDS361Profiles on Contributors365
