Advanced Google AdWords
Search in google:
Optimize Your AdWords Account with Advanced Techniques, Tips, and Insights Do you want to increase your AdWords ROI and drive more traffic to your site? In this comprehensive guide to AdWords, you will learn expert strategies to create, manage, and tweak AdWords campaigns that improve your bottom line.Discover how to choose and organize keywords based upon user intent and the buying funnelLearn to control exactly when, where, and how your ads are displayedWrite ads that connect with searchers to not only increase traffic, but also increase salesLearn the secrets that make the content network perform for your goalsCreate landing pages that increase conversion ratesGet insight into how quality score is calculated and techniques for improving your quality scoreDelve into different bidding techniques so every keyword becomes profitableMaster testing ad copy and landing pages to determine your profits for every impressionDevelop a schedule-friendly action plan to continuously optimize and expand your AdWords accountGet a Google AdWords gift card worth $25, plus save $50 on an Advanced AdWords for Success Seminar and save up to $100 on Certified Knowledge Training Never before has an advertising program existed that has a level playing field for small businesses and international enterprises. Regardless of your AdWords spend or company size, the strategies covered inside this book will help your advertising become more profitable. Praise for Advanced Google AdWords Paid search expert Brad Geddes takes it to the next level, showing you not only how to get the most from your search advertising campaigns, but more importantly why you should use specific features and techniques, who you should be targeting with your creative, and when to use the scores of advanced tactics he describes for maximum impact and profitability.—Chris Sherman, Executive Editor, Search Engine Land Do you want to know how to win at paid search? Do you want to become an advanced AdWords user and make your organization successful at using PPC? Then read this book. Brad has compiled into one resource what it would take you a decade to learn yourself.—Joshua Dreller, Vice President, Media Technology and Analytics, Fuor Digital The real goal is to connect your business to the right searchers, engage them, and turn them into paying customers. That's what this book will help you do.—Vanessa Fox, author, Marketing In The Age Of Google
1 Understanding Search Theory. 2 Keyword Research. 3 Keyword Tools: Extracting Valuable Data from Google. 4 Writing Compelling Ads. 5 Landing Pages that Convert Searchers into Buyers. 6 Advanced Optimization Techniques. 7 Demystifying Quality Score. 8 Beyond Text: Image, Video, and Mobile Ads. 9 Understanding the Content Network. 10 Advanced Content Network Techniques. 11 Advanced Geographic Targeting. 12 Save Time & Scale Accounts with the Adwords Editor. 13 Profitable Bid Strategies. 14 Successful Account Organization Strategies. 15 Testing Techniques That Will Increase Profits. 16 AdWords Reports: How to Extract Actionable Information. 17 Step-by-Step: Create & Monitor Your AdWords Account.
