In the highly competitive marketplace of the '90s, the focus has shifted from making a sale today to making sure the customer is happy tomorrow. Michaelson, an author/columnist and a sales and marketing professional, offers real-world advice in this concise guide to the "new" fundamentals of successful selling.\ \ \ Selling successes now focus on "making sure the customer is happy tomorrow" rather than securing a one-time sale. Michaelson gives real world advice on how...
In the highly competitive marketplace of the '90s, the focus has shifted from making a sale today to making sure the customer is happy tomorrow. Michaelson, an author/columnist and a sales and marketing professional, offers real-world advice in this concise guide to the "new" fundamentals of successful selling.