50 Ways to Close a Sale (And Keep the Customer for Life)

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Author: Gerald Michaelson

ISBN-10: 0694515639

ISBN-13: 9780694515639

Category: Customer Service

In the highly competitive marketplace of the '90s, the focus has shifted from making a sale today to making sure the customer is happy tomorrow. Michaelson, an author/columnist and a sales and marketing professional, offers real-world advice in this concise guide to the "new" fundamentals of successful selling.\ \ \ Selling successes now focus on "making sure the customer is happy tomorrow" rather than securing a one-time sale. Michaelson gives real world advice on how...

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In the highly competitive marketplace of the '90s, the focus has shifted from making a sale today to making sure the customer is happy tomorrow. Michaelson, an author/columnist and a sales and marketing professional, offers real-world advice in this concise guide to the "new" fundamentals of successful selling.